MySQL :: How To Insert Flash Object With PHP

I'm trying to insert embeddable video code, such as youtube/viddler/etc.. which all start with the object tag:
<object width="480" height="385">
<param name="movie" value="[URL]">
</param><param name="allowFullScreen" value="true">
</param><param name="allowscriptaccess" value="always">
</param><embed src="[URL]" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385">
</embed></object>
into MySQL with PHP.

I'm trying to call it in php, but only get the text value back, basically, the entire embed code as text is displayed instead of the video itself. Here is my display code which shows text. How can I make it show the actual video instead?
<?php
//assuming a connection to the database exists
$sql = "SELECT * FROM table";
$result = mysql_query( $sql );
while( $row = mysql_fetch_array( $result, MYSQL_ASSOC ) ) {
$html = array(); //create an array of html formated values.
[Code] .....

The php code right above it pulls out this data, without the slashes and it displays the embed code perfectly as text, but the actual video does not form from that. Is there anyway to have the code displayed act as code and show the video instead of text?